Netflix requests patience as the live reunion of ‘Love is Blind’ is delayed.
Finally, Netflix decided to record the reunion for later streaming.
Netflix took to Twitter to express their regret for the unforeseen postponement of the reunion of the “Love is Blind” season 4 cast. The statement apologized for not providing the show as intended and appreciated the fans for the time and dedication they had given. The streaming giant vowed to bring the reunion to Netflix as soon as they could.
The scheduled time for the second live show in Netflix’s history, “Love is Blind Live,” was 8 p.m. ET on Sunday. However, a few minutes after the planned start time, Netflix posted a tweet indicating that the show would be delayed: “Love is… late. #LoveIsBlindLIVE will be on in 15 minutes!”
Netflix had tweeted that the long-awaited “Love is Blind” reunion would not disappoint, yet viewers were still met with a “Starting Soon” message when attempting to access the stream.
Netflix lacks experience in live-streaming events in comparison to its competitors. The sole exception to this is “Chris Rock: Selective Outrage,” a stand-up comedy performance aired live on March 4. Thankfully, the broadcast was a success, with no technical difficulties encountered.
Other streaming platforms, such as Amazon Prime and Apple TV+, have had successful live streaming events. For instance, Amazon Prime started airing Thursday Night Football in 2020, and Apple TV+ has partnered with Major League Baseball for some games. Additionally, other streaming competitors have also ventured into the live space.
While some of its rivals have ventured into live streaming, Netflix has traditionally avoided it, citing high costs associated with live broadcast rights, especially for sports. However, the company’s business took a hit in 2022, as consumer behavior changed, prompting it to start experimenting with live shows amid a shifting media landscape.
There was an influx of social media activity as viewers eagerly awaited the reunion episode, which was set to be hosted by Nick and Vanessa Lachey. This included humorous and sarcastic posts, as well as messages of frustration from fans. Even New York Democratic Representative Alexandria Ocasio-Cortez tweeted her disappointment, which was then retweeted by Netflix.
Blockbuster, the bankrupt former video store, also joined in with a tweet, saying, “Remember renting VHS’ from us. You could start it on time no problem… This is what we get.” The premise of the “Love is Blind” series involves couples who propose to each other without ever seeing each other, and it helped Netflix establish itself as a platform for reality TV when it began streaming three years ago, at a time when traditional network and broadcast television were the only places to watch reality shows.